Though Steve Jobs didn’t showed off the rivalry for Amazon as he usually does for Microsoft but he has actually pulled Amazon’s legs. Steve Jobs admired that “Amazon has done a great job by pioneering this [ebook readers]” and the same moment, he announced iBooks, the library app for iPad.

iPad has now its own book store which obviously rivals Amazon. iBook store seems a lot better than Amazon. You can choose font while reading a book, store’s looks are much like the real book shelves, you can flip the pages like a real book and a lot more. We’ll know more details soon. A lot of people have already bought Kindle but it won’t stand in front of iPad+iBooks for long.

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